As of 2025, Diana and Roma are two of the most successful kid YouTubers with a worldwide brand that spans multiple channels, languages, and revenue streams. Their light-hearted, family-oriented content has brought joy to people worldwide, gaining them massive earnings and a significant net worth.
Who are Diana and Roma?
Diana (31st March 2014) and Roma (22nd October 2012) are twin Ukranian-Americans who appear on multiple YouTube channels like “Kids Diana Show” and “Kids Roma Show.” Their videos mainly consist of toy opening videos, vlogs, and educational entertainment, which is typically produced in the format of creative roleplays. The family began YouTube a long time ago in 2015, and since then, their channels have leaped and bounded in popularity.
Net Worth and Earnings
The net worth of Diana and Roma has been approximated to be different figures by different sources depending on income sources and the constantly changing aspect of monetization of online content. While some approximate their worth at approximately $90 million, others approximate it at $100 million to $280 million. The above figures are indicative of the phenomenal financial success in the online entertainment space by the duo.
YouTube Channels and Statistics
Kids Diana Show” is the most-subscribed and most-viewed YouTube channel in our universe with more than 134 million subscribers and more than 115 billion views as of May 2025. “Kids Roma Show” is also equally popular with more than 41 million subscribers and 17.6 billion views. They have one additional channel in the name of “Diana and Roma EN” with 29.1 million subscribers and more than 10.2 billion views.
They get their content translated into numerous languages, including Spanish, Russian, Arabic, Portuguese, and Hindi, allowing them to penetrate the global international market easily and further increase their monetization streams in other markets.
1. YouTube Ad Revenue
The primary source of revenue for Diana and Roma is their YouTube channels. For instance, the “Diana and Roma EN” channel earns an estimated $246,200 to $738,600 per month from video views, ads, and sponsorships.
2. Merchandise and Licensing
Outside of YouTube, Diana and Roma have diversified their earnings into numerous different channels. They sell a lot of merchandise that bears their name, toys, and apparel, which account for most of their overall earnings. Their parents in May 2020 signed an agreement with children’s media company Pocket. Watch to produce a large variety of Diana and Roma-branded content, including an animated TV series, mobile phone video games, and merchandise.
3. Mobile Applications and Games
The pair has also developed mobile applications and games with fresh content, another stream of income. The games are interactive and educational in nature, which enables teachers to gain more engagement and profitability for their brand.
4. Brand Partnerships and Sponsorships
Endorsement of products and collaboration with brands have also increased their earnings. With such a huge global audience rooting for them, businesses find it appealing to partner with Diana and Roma in a bid to market family and children’s products and services.
Breakdown of Their Sources of Income
- YouTube Revenue –Their primary channel, “Kids Diana Show,” has over 100 million subscribers and billions of views, and they earn an estimated $5–15 million annually from advertisements alone.
- Sponsorships & Brand Partnerships –They have collaborated with large toy and children-focused companies, for which they are paid significant endorsement fees.
- Merchandise Sales –They sell their own merchandise in the form of toys, clothing, and accessories, from which they earn millions of dollars annually.
- Other Ventures & Channels –They do have some YouTube channels (i.e., “Diana and Roma EN” and “Love, Diana”) and also have accounts on others such as TikTok and Instagram, which they use to top up on their earnings.
Who Looks After Their Money?
They are handled by their parents, Olena and Roman, who look after their brand and money by investing back into content creation and business deals.
Multilingual content and global reach
Their videos are also translated into other languages, thus reaching the vast diverse population of the world. Internationalization widened their population of viewers and subjected them to other markets, thereby increasing their monetization potential. Their multilingual nature has also helped greatly in diversifying the vast and diverse population of their fans, thus their mammoth revenue.
Conclusion
The rise of Diana and Roma from pesky siblings to global YouTube stars is a testament to how the online platform can create astronomical wealth and power. Their smart diversification into merchandise, mobile games, and brand tie-ups and their consistent uploads have turned them into iconic celebrities of the digital age. As they continue to grow, their fortunes can only increase.
